In the roaring twenties, a brief period of carelessness between the two wars, women took control of a world formerly belonging to men. In just a decade they gained their long-awaited freedom. Ladies cut off their hair, exchanged tight corsets for short tunic dresses, began to work, play sports, drive cars, and even smoke. Together with them, Paris was transformed. It became the capital of art, luxury and entertainment. The roaring twenties marked the beginning of modernity.
Taking such Art Deco «codes» as the legendary dancer Isadora Duncan, the French couturier Madeleine Vionnet, the neologism Ritzy, flapper, swing and roaring time, Valérie Messika created eighteen High Jewelry masterpieces. The main role is still reserved for diamonds and clear lines. The designer sees her items as exclusively monochrome and laconic, without flashes of color and baroque patterns. Her father, André Messika, had been one of the key figures in European diamond trade for more than forty years. Thus diamonds — both colorless and rare fancy ones — are embedded in the DNA of the brand.
Valérie has her style and signature. Despite the impressive precious stone inlay, her jewelry is light, elegant and comfortable. After all, for Messika, it does not matter how much her items cost. But they must meet the requirements of modern women and be practically unnoticeable in their wearing. Not surprisingly, all the items from the new collection were sold out on the first day of the BaselWorld exhibition — Valérie turned into an industry hero; her name mentioned on almost every booth — sometimes with envy, but more often with enthusiasm.