Giampiero Bodino is accustomed to working simultaneously with a dozen different brands. Thus, creating his own was not a problem. As a creative director of Richemont, he never stopped thinking about what the ideal watch, jewelry or pen should look like. And he had been doing a lot of sketches without reference to any particular company. Over twenty years of upholding such a hobby the designer accumulated a lot of black-painted Moleskines with sketches that are not quite embodied in life yet.
The brand itself was created in the image and likeness of historical jewelry Houses. Bodino didn’t open a boutique in the most expensive and fashionable Milan Street and put his jewelry on Hollywood stars. Instead, he has restored the deeply ebbed Villa Mozart, located on a street of the same name, and turned it into a luxurious showroom. You can get into it by appointment only.
Everything was organized very quaintly and modestly. The designer sees his brand as a warm, hospitable home where good friends come and never want to leave. This is the way in which the jewelers of Florentine Ponte Vecchio and the representatives of the jewelry dynasties met their clients and created one-of-a-kind jewelry pieces.
Giampiero Bodino’s style
He likes rationalism, which is a moment in Italian art when the elements of past eras come together and create a new sound. It’s like writing music: there are just seven notes, and every composer writes his own melody. Giampiero Bodino’s jewelry balances between different motives, ideas and materials. But they are all inspired by Italy and each are made as a unique piece.
For the designer, color is very important. It is for this reason that he uses such traditional Haute Joaillerie world stones like diamonds, rubies, emeralds and sapphires, together with tourmalines, tsavorites and garnets. Furthermore, he creates jewelry that can be worn not only for evening routs, but also during the day. That’s why he easily plays with shapes and likes to work with transformable designs. His new collection was presented for the first time in Paris during the Summer Couture Week. I fell in love with the Rosa dei Venti necklace with five pendant-crosses, which can be converted into brooches. Another example is the Tesori del Mare neck piece. Its removable elements can be fashioned as luxurious earrings dangling down to your shoulders.