Cindy Chao celebrated a decade in the industry two years ago. During this short period the designer’s jewelry has become a titbit for even the most discerning collectors. Therefore her works always cause a frenzy at Christie’s and Sotheby’s auctions. For example, in 2012, the titanium brooch, Transcedence Butterfly, was sold for $954,102. It exceeded the estimate of Christie’s experts by five times. Another piece by the designer — Royal Butterfly — was purchased by the curators of The National Museum of Natural History for an amount in excess of one million US dollars.
Cindy Chao jewelry making
Chao had a wonderful foundation for becoming a jeweler. Her famous grandfather, architect Xie Zinan, had developed and implemented hundreds of temple projects in Taiwan. Some of them are now considered as historical monuments. Her father , a sculptor, taught Chao to create live and dynamic works of art. Cindy was convinced by her mother to become a jeweler. And when she took a piece of wax into her hands and began to sculpt, she realized that jewelry can be very similar to architecture but on a miniature scale. This is why each of her works looks luxurious both on its front side, as it does on its back.
Black Label and White Label
The process of jewelry design creation is quite laborious and time-consuming. But Cindy tries to take part in all its stages. The brand’s products are made entirely by hand — from the creation of a wax model to the finishing touches. Each year, Cindy Chao creates thirty-six pieces of jewelry that can be divided into two lines – Black Label and White Label. The first one is about one-of-a-kind Haute Joaillerie pieces. The second one consists of more affordable items, which are presented in only a few luxury boutiques around the world.