BOGHOSSIAN: THE COMBINATION OF TRADITION AND INNOVATION AT THE PARIS BIENNIALE

Boghossian jewelry at Biennale in Paris

Family business is seldom durable. Due to the problem of the succession of fathers and children, as well as internal conflicts, only 40% of these enterprises are transferred to the second generation, and only 12% to the third. As a rule they do not survive up to the great-grandchildren. Only three companies out of a hundred can boast centuries of history. The jewelry House of Boghossian is among them. Founded in 2007 in Geneva by the gem-dealer, Albert Boghossian, the brand quickly took a strong position in the luxury segment of the jewelry world.

Boghossian jewelry at Biennale in Paris

Business formation

The family business was started by Hovhannes Boghossian, Albert’s grandfather. At the beginning of the 20th century he moved from Turkey to Lebanon and opened a small workshop in Aleppo. A few decades later two stores emerged, already in Beirut. Business flourished, and Hovhannes’s four sons became very involved in the development of the company. But in the mid-seventies when the Lebanon civil war broke out, his grandchildren, Jean and Albert, decided to move to Antwerp and open a diamond sales office. Then in Geneva they declared themselves as the jewelers for jewelers. Boghossian had started to make jewelry pieces for the European houses and important collectors. The decision to create their own brand was adopted only in 2007. When Alberto’s nephews, Roberto and Ralph, joint the business, they persuaded the older generation to emerge out from behind the scenes and present themselves to the world.

Boghossian jewelry at Biennale in Paris

The Boghossian style

Boghossian jewelry is a harmonious combination of unconventional design with rare stones, tradition with innovation, and Eastern culture with Western. For example, they have revived and perfected the technique of “stone in stone”, known in Egypt since the days of the Pharaohs, and actively used during the Mughal era. During the process of creation, a specially-faceted mineral is placed in a groove cut in the other. It creates an illusion of integrity. During the experiments more than a dozen diamondsemeralds and tourmalines Paraíba were irretrievably lost. But it was worth it — today within the art of “implantation” of stone in stone, Boghossian doesn’t have competitors. Consequently arrived the birth of the “kissing diamonds” concept. Working with it instead of a gold plate, the mineral is put on another gem with a wider table.

Boghossian jewelry at Biennale in Paris

Success and recognition

The first success came to the brand in less than two years after its founding. Firstly it was in the Middle East and Asia, and then across the rest of the world. The brand’s customers appreciated the innovative design and the rare, truly invested minerals.

At the recently-concluded Biennale des Antiquaires in Paris, at the Boghossian’s booth a bracelet was showcased with 26.26 carats of Ceylon sapphire fixed on the basis of a flat chalcedony. Also there were more classic bracelets with diamonds and a 42-carat natural Burmese sapphire. Among other star-jewelry pieces were a necklace of jade, a set of earrings and a necklace with diamonds and large Colombian emeralds. And a luxurious oriental necklace of white and vivid yellow diamonds sparkled. Should I continue to list the brand pieces to convince you that they are able to satisfy the desires of even the most demanding collector?

Boghossian jewelry at Biennale in Paris Boghossian jewelry at Biennale in Paris Boghossian jewelry at Biennale in Paris Boghossian jewelry at Biennale in Paris Boghossian jewelry at Biennale in Paris Boghossian jewelry at Biennale in Paris Boghossian jewelry at Biennale in Paris Boghossian jewelry at Biennale in Paris

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