The American brand ARUNASHI is relatively young — it is only 14. But it doesn’t prevent the company from being among the top-5 famous precious houses of Los Angeles. Its founder and creative director, Arun Bohra, was definitely learning the art of jewelry in Oz. Entering his showroom, you realize that magic is hidden in every case. But before you open the box, you do not know what kind of shape you will get at that time. He plays with volume and colors, likes shocking, and combines unique precious gemstones with semiprecious ones. And in this art he has no equal.
A native of Jaipur, Bohra represents the eighth generation of a family of hereditary jewelers. The history of their business spans more than one hundred and seventy years, most of which was devoted to the production of unique jewels for maharajas. But instead of continuing a well-established family business, Arun decided to open his own. In 2004, together with his wife Ashita, he moved to California and founded the ARUNASHI.
The boldness of forms
The owner of the brand passionately loves stones. In his safe there are always a dozen or so collectible sapphires, rubies and Paraiba tourmaline — the latter, as a rule, of Brazilian origin. Those who are familiar with gemology know how much these electric-blue minerals are rare and expensive. When it comes to stones of this order, most jewelers prefer to work with a classic design. Such pieces are easier to sell and look equally beautiful with most outfits. Those who experiment with forms tend to bet on inexpensive materials such as turquoise, corals, and chrysoprase to name a few… But Arun plays by his own rules, which is very different from his brothers in trade. For example, Bohra made a non-treated 14 carat ruby as the center of a bracelet in the form of a wild orchid. And a large carved Zambian emerald became a part of a luxurious pair of earrings — it was combined with an Australian opal of similar weight and shape.
Speaking of the brand’s iconic designs, one thinks primarily of the bombé-rings, whose dome is decorated with opals and necessarily crowned by a large mineral, long sautoirs with set tassels made of small natural pearls and stones, as well as pieces with stylized motifs of flora and fauna representatives. Arun gets inspiration from the native Indian culture, paintings, mythology and nature, mixing details that took his fancy with Art Nouveau and Art Deco elements, thus, creating a completely new unique style.